Global Business Management

Global Business Management

Publisher: Ashgate /ISBN: 0754671127 /edition 2007 /PDF /328 pages /11,3 mb

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books in the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Business and culture must be taught together as one when it comes to international commerce and business. It is essential to care about how the world really operates, and what is influencing the international relations of virtually every country in the world today. Our text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes.


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